A Holistic Approach to Today's Business Challenges

In today's challenging global business climate, generating brand awareness, standing out from competitors, enhancing reputation, driving sales, and increasing customer loyalty require an integrated strategy designed around the customer journey. An integrated approach begins with the creation of a compelling brand strategy followed by relentless brand management and stewardship. Strong internal and external communications are necessary ingredients along with the removal of functional silos because most organizational challenges transcend individual functional areas. Marketing, Communications, Sales, R&D, Products, Customer Service, and other departments must align activities and resources to ensure a seamless customer experience. An integrated strategy, encompassing both traditional and digital channels, must be both measured and continuously improved. I'm a fervent believer that any such strategy must also incorporate a robust internal stakeholder communications, engagement, and training plan.  As an individual who thrives in change and ambiguity, I leverage my unique combination of skills (critical thinking, problem-solving, collaboration, analytical, and adaptability) and well-rounded experiences to help lead a company to the next level.

Brand Strategy

  • Brand Experience
  • Voice of the Customer
  • Messaging/Positioning
  • Brand Stewardship 
  • Creative
  • Trademark/IP Strategy
  • Testimonials
  • Measurement
  • Agency Relationships

Digital Channels

  • Websites
  • PPC/SEO
  • Social Media
  • Email 
  • Remarketing
  • Integration Strategy
  • Engagement
  • Measurement

Marketing 

  • Marketing Strategy
  • Sales Enablement
  • Brand Strategy
  • Voice of the Customer
  • Campaigns
  • Content Marketing
  • Customer Loyalty
  • Advertisements
  • Agency Relationships


Communications 

  • Strategic Communications 
  • Thought Leadership/Content Strategy
  • Media/External Relations
  • Publications/Articles
  • Executive/Board  Communications
  • Crisis Communications
  • Internal Communications
  • Video/Social Media/Newsletters
  • Writing/Editing

Leadership

  • Strategic Planning
  • Business Plans
  • Project Teams
  • Spokesperson/Ambassador
  • Change Management
  • Organizational Excellence
  • Cross-Functional/Cross-Cultural Teams
  • Coaching and Mentoring
  • Hiring/Training/Performance Reviews/Discipline
  • Workforce Agility
  • Performance Metrics
Digital Marketing Certification

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