Michael J. Barry
Agile Marketing & Communications Strategist
Accelerating brand performance
A collection of marketing, communications, and leadership articles
If your organization is challenged with differentiating your brand, explore incorporating thought leadership into your business strategy.
Effective brand management is critical to building and sustaining brand credibility. This article offers guidance on how you can get your brand’s health back on track.
Trade shows are still an effective sales and marketing channel for many brands. By maximizing your company’s trade show investment you will boost your results and move your brand forward.
Adding a social media component to your business strategy provides a myriad of benefits for your brand, yet without a clearly defined and prioritized set of objectives, your strategy will fall short of its potential.
Social media is a powerful channel for targeting distinct customer segments with relevant content at all stages of the customer lifecycle. This article, the second in a two-part series, provides a framework for creating a winning social media strategy.
Thriving in a business environment of constant change requires a new approach to leadership. Included in this article (published in In Business Madison) is a downloadable infographic summarizing ten progressive leadership qualities critical in an age of disruption.
Incorporating customer testimonials into your business strategy builds your brand’s credibility and brings the customer experience to life. Get started on building a testimonial strategy using this downloadable infographic.
As individuals continue to migrate online using mobile devices, brands must evolve their own strategies to reach and engage their target audiences. Learn how to leverage the power of video to ignite your digital strategy.
In an era of low trust in brands, activating brand ambassadors can help build and/or restore trust and credibility in authentic, transparent, and convincing ways.
This article (published in In Business Madison) provides practical tools and advice to help today’s job seeker land his/her next role. Leverage the following checklist as part of your search or share with someone you know.