My Articles

A collection of marketing, communications, and leadership articles

Thought Leadership

March 2017

If your organization is challenged with differentiating your brand, explore incorporating thought leadership into your business strategy.

Brand Strategy and Brand Management

May 2017

Effective brand management is critical to building and sustaining brand credibility. This article offers guidance on how you can get your brand’s health back on track.

Trade Show Marketing

May 2017

Trade shows are still an effective sales and marketing channel for many brands. By maximizing your company’s trade show investment you will boost your results and move your brand forward.

social media objectives

Power Up Your Brand Through Social Media

Part 1: Define Your Objectives

June 2017

Adding a social media component to your business strategy provides a myriad of benefits for your brand, yet without a clearly defined and prioritized set of objectives, your strategy will fall short of its potential.  

social media strategy

Power Up Your Brand Through Social Media

Part 2: Build a Winning Strategy

June 2017

Social media is a powerful channel for targeting distinct customer segments with relevant content at all stages of the customer lifecycle. This article, the second in a two-part series, provides a framework for creating a winning social media strategy. 

leadership, disruption,  age of disruption

September 2017

Thriving in a business environment of constant change requires a new approach to leadership. Included in this article (published in In Business Madison) is a downloadable infographic summarizing ten progressive leadership qualities critical in an age of disruption.

social media strategy

September 2017

Incorporating customer testimonials into your business strategy builds your brand’s credibility and brings the customer experience to life. Get started on building a testimonial strategy using this downloadable infographic.

social media strategy

October 2017

As individuals continue to migrate online using mobile devices, brands must evolve their own strategies to reach and engage their target audiences. Learn how to leverage the power of video to ignite your digital strategy.

executives as brand ambassadors

February 2018

In an era of low trust in brands, activating brand ambassadors can help build and/or restore trust and credibility in authentic, transparent, and convincing ways.

job seeker

May 2018

This article (published in In Business Madison) provides  practical tools and advice to help today’s job seeker land his/her next role. Leverage the following checklist as part of your search or share with someone you know.